Course · STR Finance · QuickBooks

Set up QuickBooks
the right way for
your STR business.

Stop guessing whether your rental is profitable. In just 2 days you'll have clean, automated books — set up correctly from the start — so you can track every dollar, claim every deduction, and finally run your STR like the business it is.

9 Modules 2-Day Setup Lifetime Access 30-Day Guarantee
QuickBooks Set Up for STR Owners Course

QuickBooks Set Up for STR Owners

9-module course · Lifetime access · 30-day direct support · Community access · Bonuses included

$595

One-time payment · Or 2 payments of $325

Enroll Now — Pay in Full Enroll — 2 Payments of $325

30-day money-back guarantee. Go through the course, implement the steps, and if you don't find it valuable — full refund, no questions asked.

Sound familiar?

Are you running your STR
without a clear financial picture?

Most short-term rental owners know their top-line revenue. But when it comes to what they're actually keeping — which properties are profitable, which deductions they've earned, whether they're ahead or behind — the picture gets murky fast.

  • Struggling to track income and expenses across multiple properties
  • Missing thousands in tax deductions because your books are a mess
  • Unsure whether your STR is actually profitable — or just breaking even
  • Spending hours manually tracking finances instead of growing your portfolio
  • Dreading tax season because you have no idea what your accountant will say
QuickBooks STR Course
After 2 days in this course

You'll go from confused and overwhelmed
to confident and in control.

📊

Know your numbers at a glance

See exactly where your money is going — for every property — with clean, automated reports you can pull anytime.

💰

Pay less in taxes, legally

Stop leaving deductions on the table. Properly tracked expenses mean you keep more of what you earn — every single year.

🏡

Run your STR like a real business

Stop stressing over bookkeeping and start making confident, data-driven decisions about your rental portfolio.

What's Inside

9 modules. Everything you need
to get your books right.

01

Strong Financial Foundation

Key bookkeeping concepts, financial mindset shifts, and how to set clear goals for growing your STR portfolio.

02

Set Up QuickBooks the Right Way

Choose the correct plan, configure your settings, and connect your accounts so everything runs smoothly from day one.

03

Build a Smart Chart of Accounts

Create a customized Chart of Accounts tailored for STR businesses — the exact categories you need to track income and expenses correctly.

04

Automate & Categorize Transactions

Correctly categorize transactions, avoid common mistakes, and use automation and bank rules to save time every month.

05

Catch Up on Past Bookkeeping

Behind on your books? This module gives you a step-by-step way to get caught up, handle beginning balances, and reconcile accounts.

06

Record Property Purchases Correctly

Learn how to properly account for real estate purchases using journal entries — with real-life examples.

07

Use Reports to Make Smarter Decisions

Unlock your Profit & Loss, Balance Sheet, and Cash Flow reports — and use them to budget, forecast, and grow.

08

Maximize Tax Deductions

Track every eligible expense, handle mileage and receipts correctly, and implement record-keeping hacks that save you time and money at tax time.

09

Next Steps & STR Bookkeeping Q&A

What to do after setup, bonus resources, and answers to the most frequently asked STR bookkeeping questions.

Your enrollment includes

Everything you need to go from
chaos to complete clarity.

Core Course

QuickBooks Set Up for STR Owners

Lifetime access to all 9 modules of step-by-step video training. Set up your books in 2 days and go back anytime you need a refresher — including all future updates. Depending on your situation, proper setup alone can save you thousands in taxes.

Potentially thousands in tax savings — Included

Live Support

30-Day Direct Access to Jessica

For 30 days after enrollment you have direct access to ask questions, troubleshoot your setup, and get personalized guidance so you can be confident everything is set up correctly for your specific business.

Included for 30 days

Community

Net Profit Partners Community

Access to a private bookkeeping community where you can get ongoing support, ask questions, and connect with other STR and property owners going through the same process.

Ongoing access — Included

Toolkit

Chart of Accounts Toolkit

The same plug-and-play Chart of Accounts template sold separately in the shop — included here at no extra cost. Everything you need to customize your setup for your specific STR business.

$9.99 Value — Included

Plus these bonuses

📋

Tax Strategies Cheat Sheet

Potentially worth thousands in savings

QuickBooks Setup Checklist

Step-by-step implementation guide

🛠️

Recommended Tools Toolbox

Jessica's top STR business tools

📚

Recommended Reading List

Curated resources to keep learning

🔄

All Future Updates

Yours forever, automatically

Everything above is included in your enrollment — for one simple investment of $595.

Student Results

What STR owners are
saying after the course.

Before taking this course, I had NO IDEA how to track my STR income and expenses properly. I was completely lost when tax season came around. After going through Jessica's system, I now have everything automated in QuickBooks and saved THOUSANDS on deductions I would have missed!

Sarah

Short Term Rental Owner

Until I took this course I was juggling all my properties in a messy spreadsheet, constantly second-guessing my numbers. I wasn't sure which properties were actually the most profitable. Now everything is nicely set up in QuickBooks, and I can track income, expenses, and profits for each property. It's been a total game-changer — I finally feel in control of my real estate business!

Cody

Real Estate Owner

I was constantly stressing over my STR finances, but now I feel 100% in control. Setting up QuickBooks was so much easier than I thought!

David

Short Term Rental Owner

This class is phenomenal, btw! My anxiety has decreased so much. Feeling a lot more confident.

Linny

Short Term Rental Business Owner

Your Investment

One small investment.
Lifetime of results.

How much is not having a proper bookkeeping system costing you? Missed deductions alone can mean $5,000+ in overpaid taxes every year.

Payment Plan

$325

× 2 monthly payments

  • All 9 course modules
  • Lifetime access + updates
  • 30 days direct access to Jessica
  • Net Profit Partners community
  • Chart of Accounts Toolkit
  • All 5 bonuses included
Enroll — Payment Plan
🛡️

100% risk-free.
30-day money-back guarantee.

I know that investing in a course is a real decision. That's why I want to make this a complete no-brainer. Go through the course, implement the steps, and if you don't see the value — I'll refund you 100%, no questions asked. You have a full 30 days. You have nothing to lose except the financial stress you're carrying right now.

Meet your instructor

"I created this course because I don't want you to make the same mistakes I did. When tax season came around that first year, I had no clear picture of which properties were actually making me money — and I was leaving thousands on the table."

I'm Jessica Lawrence — finance educator, STR investor, and someone who has spent over a decade in financial management and lending. I co-host Uncommon House in Nashville and own Seabreeze Heights in 30A on Florida's Emerald Coast, so I've been through every stage of this myself.

This course is for STR owners at that in-between stage — not quite ready to hand everything off to a bookkeeper, but fully aware that your finances need proper attention to grow. I've helped countless rental owners go from bookkeeping chaos to complete financial clarity, and I'm here to help you do the same.

— Jessica Lawrence

Questions

Everything you want
to know first.

I have multiple properties — will this course still work?
Yes — I'll show you exactly how to track multiple properties in QuickBooks using class and location tracking, so you can see profitability by property, not just as one lumped total.
I use property management software — do I still need QuickBooks?
Yes. Your PMS tracks bookings, but you need QuickBooks to handle taxes, deductions, financial reporting, and the full picture of your business health. They serve different purposes.
I'm not a numbers person — can I really do this?
Absolutely. This course is designed specifically for people who are not accountants. I walk through every step on screen in plain English, with real STR examples throughout.
I own long-term or mid-term rentals — does this apply?
Yes! The concepts and examples in this course apply to long-term and mid-term rental owners too — as long as you OWN the properties. STRs have the most transactions, but the bookkeeping principles are the same.
I have a co-hosting business — is this the right course?
If you co-host for other owners (don't own the properties yourself), the QuickBooks Set Up for Solopreneurs course is a better fit — your co-hosting income aligns with Schedule C, not Schedule E. If you both own properties AND co-host, check out the combo pack with both courses.
How long does the course take?
My recommendation is to block off 2 days on your calendar — go through each module and take action immediately after each one. That way you'll be fully set up in 2 days. You can always go back and rewatch any module as many times as you need.
How long will I have access?
Lifetime access — including all future updates. I'm constantly improving the course, and when I do, you'll have access to everything new automatically.
Does this cover QuickBooks Desktop?
I teach directly in QuickBooks Online (which I recommend), but the core concepts apply to QuickBooks Desktop as well. Most STR owners use QBO, and it's what I personally use for my own properties.
What if I have questions as I go through the course?
You can ask questions directly in the course lessons and post to the Net Profit Partners community. I monitor both and will make sure you get the help you need. You also have 30 days of direct access to me after enrollment to troubleshoot your setup and get any questions answered.
Still not sure if this course is right for you?
Reach out to me on social media and I'm happy to answer any questions before you enroll. You can find me on Instagram and Pinterest at @jesslawrence424.
Every day you wait costs you.

Don't put this off
any longer.

Overpaying in taxes. Wasting hours on manual tracking. Running your STR without knowing which properties are actually profitable. You can fix all of it — in just 2 days. Your finances are too important to ignore.

QuickBooks Set Up for STR Owners

9 modules · Lifetime access · 30-day direct support · All bonuses

$595

One-time · Or 2 payments of $325

Enroll Now — Pay in Full Enroll — 2 Payments of $325

30-day money-back guarantee. If it's not valuable — full refund, no questions asked.